According to forecasts of the Ministry of tourism, this year the number of Russians holidaying in the Bulgarian resorts, will be 20% lower than during the last tourist season. The Russian direction suffered the most in 2015. On other fronts, things are better. It is planned that by the end of the holiday season this year the positive dynamics will occur in Germany, UK, France, Nordic countries, Romania and neighboring Greece. Pleased with the local tour operators the rising number of tourists from Moldova. By the end of the season it is planned that the number of over 40% last year.
At the recent meeting of the National Council on tourism, addressed the need for active lobbying of interests of the Bulgarian tour sector abroad already in the middle of this year. Participants offered now to take action and organize activities for the promotion of national tourism products in other countries and preparation for the tourist season 2015. According to the statement of Minister of tourism, Ms. Angelkova, has great potential for winter tourism and specialized tourism.
Tourism promotion is planned at the expense of active participation in promotional events and exhibitions. Also great emphasis is placed on cooperation with companies specializing in lowcost, and also the largest tourist companies in other countries. It is particularly important that advertising on the Internet, especially in countries where most of the booking vouchers are online.
In the list of priority areas for advertising in the Ministry of tourism is considered domestic Bulgarian market and the Russian market, the share of which decreased significantly in the current year.
