Do you want to live by the sea or earn money from rent? In 2025, this is possible in Bulgaria. A studio on the coast costs 22,900 euros, an apartment in Sofia - 103,000 euros. Prices have increased by 7-10% over the year, but you can still make it. We, BolgarskiyDom, will help you buy a home without risks, start earning income from renting out or enjoy life in a resort place by the sea.
Let's figure out why now is the best time to buy, where to look for profitable options and how not to make mistakes in the process.
Why is it profitable now?
Bulgaria's economy is growing: in 2025, the country's income will increase by 2.7% (according to the National Statistical Institute). Joining Schengen (2024) and preparing for the transition to the euro (2026) make the country attractive to investors. Housing prices have risen by 12% in two years, demand is high, and supply is low. This is a chance for those who want to invest in real estate with growth prospects.
What's happening in the market?
- Price increase : in Sofia, Varna and Burgas, apartments have become more expensive by 7–9%, in resorts like Sunny Beach and Nessebar – by 8–10%.
- New buildings : technologically advanced real estate with low utility bills – savings on bills attract buyers.
- Secondary market : finished apartments are 10-15% cheaper than new buildings - an excellent choice for saving.
- Rent : yield 5-7% per annum in Varna, Burgas and resorts.
- Mortgage : loans at 2–4% per annum are available to families with average income.
"The interest in studios and apartments on the coast is so great now that the properties literally "fly away" in a few days. If you sell, you can get a good income. And if you are planning to buy, act decisively, otherwise you will miss out on good deals."
Price comparison 2024-2025
Here's how prices have changed over the year:
| Region | Studio 24/25 | 2-room 24/25 | 3-room 24/25 | |||
|---|---|---|---|---|---|---|
| Nesebar | 32,000€ |
46,000€
|
45,000€ |
65,000€
|
85,000€ |
99,000€
|
| Sunny Beach | 17 500€ |
22 900€
|
31,000€ |
37 500€
|
35,000€ |
55,000€
|
| Saint Vlas | 31,000€ |
39,000€
|
51 500€ |
64 900€
|
67 500€ |
79 900€
|
| Ravda | 30,000€ |
34 900€
|
48,000€ |
56 500€
|
68 500€ |
78,000€
|
| Pomorie | 38,000€ |
59,000€
|
47,000€ |
74,000€
|
85,000€ |
116 500€
|
| Sarafovo | 36,000€ |
42,000€
|
46,000€ |
64 900€
|
80,000€ |
85,000€
|
| Sozopol | 41,000€ |
46,000€
|
67 500€ |
72,000€
|
100 500€ |
107 900€
|
| Burgas | 42,000€ |
49 900€
|
59,000€ |
77,000€
|
78,000€ |
93,000€
|
| Varna | 47 500€ |
67,000€
|
91 500€ |
103,000€
|
123 500€ |
150,000€
|
Who buys real estate?
- Foreigners : from EU and CIS countries appreciate the mild climate, low taxes and simple purchasing process.
- Locals : invest in resorts and suburbs for a quiet life or for renting out.
- Investors : looking for 5-7% rental income in popular locations - Sunny Beach, Nessebar, Varna.
"We process 100+ requests per week to buy houses and apartments by the sea. Among them are families planning to move, as well as investors planning to rent out their future properties"
Where is the best place to buy?
- Sofia : square meter from 2000 euros, rent pays off in 10-12 years. Suitable for living and investment.
- Resorts : Sunny Beach and Varna give price growth of 5-10% and rental income of 5-7%. Ideal for holidays and renting.
- Suburbs : Houses with plots - demand has increased by 15% since the pandemic. The choice for families and retirees.
Why are prices rising?
- Few offers : owners from the CIS are holding on to their properties, waiting for better conditions to sell.
- High demand : warm climate, low taxes and affordable loans at 2-4% attract buyers.
- Comfort : new homes with low utility bills mean savings and convenience.
Experts expect prices to rise by 5–7% in 2025. Demand is not falling, and mortgages remain cheap.
Top 5 Real Estate Questions
How much does it pay for housing in Sofia?
10-12 years when rented out.
What is the rental income in Varna?
About 6% per annum.
Is it easy to find tenants in Sunny Beach?
Yes, if the property is in good condition.
Is it easy to sell an apartment in Nessebar?
Easy, especially if it's by the sea.
How does BolgarskiyDom help?
We check the owners’ documents, select notaries, and execute turnkey transactions.
How to Buy a Home on Your Own: 5 Steps
live, vacation or rent.
see table above.
make sure there are no debts or encumbrances.
the transaction takes place before a notary.
start using or earning.
But without experience there are risks: errors in documents, unscrupulous sellers, a long search for a notary. With us, the process is faster and safer.
Why choose BolgarskiyDom?
- 17 years of experience : we know the market and laws of Bulgaria.
- Document verification : you won't lose money due to errors.
- Finding tenants : we help you get income from the first year.
- Accommodation options : from studios for 22,900 euros to villas.
The client bought a studio in Nesebar for 46,000 euros. We found tenants, and now he earns 550 euros per month during the season. Not bad? You can start earning income too.
Tips for choosing housing
For life:
Choose Sofia or suburbs with developed infrastructure.
For relaxation:
Sunny Beach, Nessebar or Sveti Vlas - close to the sea and entertainment.
For rent:
Varna and Burgas - stable demand all year round.
To save:
look at the secondary market in Ravda or Sarafovo.
In Bulgaria it is customary to bargain and the employees of BolgarskiyDom know how to do it. Therefore, our prices are often lower than those indicated in the ad directly from the owner.
What happens next?
Experts predict a 5-7% price increase in 2025. There are fewer offers, but demand remains high. Cheap mortgages and the popularity of resorts only heat up the market. The best properties are snapped up quickly, so there is no need to wait.
"Prices may rise for a couple more years, while the market remains in the hands of the seller. Especially since banks are not raising rates. All this makes investments in Bulgarian real estate still relevant."
Want to buy profitably?
Imagine : a studio for 22,900 euros can bring you 500 euros a month in rent or become your cozy home by the sea. Choose what is closer to you and contact us! We, BolgarskiyDom , will organize a turnkey purchase - the whole process will be simple, safe and profitable for you!
This text is not just an advertisement. This is a guide for those who want to live in Bulgaria. We do not promise mountains of gold, but we give facts and help. Verified by 17 years of work and hundreds of satisfied customers. We will be happy to help you!
"From 2022 to 2024, real estate in Sofia, Varna, Burgas and Nessebar grew steadily. The increased cost of building materials and energy sources further increased prices, especially by the sea, where there are more people willing to buy than offers."