Government strategy of the Republic of Belarus aimed at the development of a brand Bulgaria and the establishment and strengthening of positive image of the country among foreign citizens, will increase its momentum with the introduction of the new logo of the tourism infrastructure. So the advertising company of new tourist services is expected to attract more guests to the resorts of the state and more than 25% will increase the revenues from the entertainment industry.
The purpose of this strategy is the creation of the logo became unified, and most importantly recognizable brand not only European, but also the tourism of Bulgaria. According to leading experts in the field, a publicity stunt to promote resorts RB is already showing positive results, as more than 4 000 participants from 11 countries evaluated a new brand as "excellent".
