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In Varna and Burgas, the supply of ready-made "turnkey" apartments in resort complexes is shrinking. New projects are being actively sold out at the excavation stage. This is already reflected in price dynamics and the structure of transactions.
In 2026, a significant portion of new coastal complexes is being sold even before being commissioned.
What is Happening in the Market
Properties enter the market and close their investor pool before being commissioned.
- Ready apartments by the sea sell faster. Good options are gone in 1–3 months.
- In new complexes, many apartments are booked before the building is commissioned.
- Buyers choose either almost finished properties or enter at an early stage to get a lower price.
The demand structure is changing. Investors lock in profitability at entry, rather than on the resale of a ready property.
Why Turnkey Housing is Getting More Expensive
The shortage of ready products increases competition for high-quality lots.
- Limited supply in the coastal zone. Fewer vacant plots every year.
- Rising construction costs over the past 3 years. Materials and labor have gone up in price.
- Increased buyer demands for complex quality and infrastructure.
- Ready housing is perceived as an asset with zero construction risk.
Investors Move to Early Stages
Previously, ready apartments were more often bought for quick rentals. Now, investors enter projects before completion to profit from price growth.
The economics of entering at the excavation stage:- The price is lower than the final one during the construction phase.
- Property value grows as the complex nears completion.
- The opportunity to choose the best layouts and floors.
The risk is higher, but the margin is potentially larger. Therefore, the builder's reputation plays an increasingly important role.
Developer Reputation Becomes a Decisive Factor
As deals shift to an early phase, the developer's legal and construction history comes to the forefront.
Investors evaluate:- Completed projects in the region.
- Commissioning times of previous properties.
- The company's financial stability.
Where Your Benefit Lies – And How Not to Miss It
Financial leverage.
Entering at the start of a project allows locking in growth potential before commissioning.
Inflation protection.
Real estate by the sea retains value amidst limited supply.
Window of opportunity.
The shortage of ready properties increases the premium on liquid lots.
Strategic choice.
A combination of early investments and targeted turnkey purchases reduces overall portfolio risk.
