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In Varna and Burgas, the supply of move-in-ready apartments in resort complexes is shrinking. Many units in new developments are selling off-plan, at an early construction stage. This is already affecting prices and the mix of sales.
In 2026, a significant share of homes in new coastal developments is sold before the buildings are completed.
What Is Happening in the Market
Some developments sell most of their units before completion.
- Ready apartments by the sea sell faster. The most attractive homes sell within one to three months.
- In new complexes, many apartments are booked before the building is commissioned.
- Buyers choose either almost finished properties or enter at an early stage to get a lower price.
Buying patterns are changing. Investors focus on the purchase price at entry rather than waiting to buy a completed home.
Why Move-In-Ready Homes Are Becoming More Expensive
A shortage of completed homes increases competition for the best units.
- Limited supply in the coastal zone. The number of available development sites is falling.
- Rising construction costs over the past 3 years. Materials and labour have become more expensive.
- Buyers expect better buildings, amenities and local infrastructure.
- A completed home carries no construction-completion risk.
Investors Are Buying Earlier
Previously, ready apartments were more often bought for quick rentals. Now, investors enter projects before completion to profit from price growth.
Reasons buyers enter at an early construction stage:- The price during construction is lower than the expected price at completion.
- The property may gain value as the development nears completion.
- Buyers have a wider choice of layouts and floors.
The risk is higher, but the margin is potentially larger. Therefore, the builder's reputation plays an increasingly important role.
Developer Reputation Becomes a Decisive Factor
As deals shift to an early phase, the developer’s legal record and construction history become especially important.
Investors evaluate:- Completed projects in the region.
- Whether previous projects were completed on schedule.
- The company's financial stability.
Where the Opportunities Are
Early-stage pricing.
Buying at launch can secure a lower price before completion.
Inflation protection.
Real estate by the sea retains value amidst limited supply.
Limited completed supply.
A shortage of completed homes increases the premium on well-located, easy-to-sell units.
Portfolio balance.
Combining selected off-plan investments with move-in-ready purchases can reduce overall portfolio risk.
