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SOFIA, June 4, 2025 — The countdown has officially begun. The historic decision by the European Commission confirming Bulgaria's readiness to join the Eurozone on January 1, 2026, is more than just important political news. For the country's real estate market, it was a starting gun, kicking off a final sprint for investors and buyers who want to close a deal at the "old" prices. According to experts, potential buyers have no more than six months before the switch to the euro triggers an inevitable and significant price increase.
Why is a boom inevitable? Three growth factors
The expected price surge is not mere speculation but an economic certainty backed by three powerful drivers:
- Influx of foreign investors: For buyers from Eurozone countries (Germany, Austria, Belgium, France, etc.), the main barrier—currency risk—will disappear. The simplicity of transactions and price transparency in a familiar currency will make Bulgarian real estate, already one of the most affordable in the EU, extremely attractive. A sharp increase in demand from them is expected, which will immediately drive prices up.
- Historical experience: Almost all Eastern European countries that have switched to the euro have experienced significant increases in real estate prices. In Slovenia, Slovakia, Latvia, and Croatia, housing prices grew at double-digit rates in the first years after adopting the euro. Bulgaria is unlikely to be an exception to this rule.
- The psychology of pricing: When converting the value of their properties from levs to euros, sellers will be inclined to round prices up. A property worth BGN 150,000 (about €76,700) could easily become €80,000, or even €85,000, in this new market.
For those who have been considering buying an apartment in Sofia, a house on the coast, or a ski resort apartment, the time for hesitation is over. Demand is already growing, and the most liquid and interesting properties are starting to disappear from the market in anticipation of the future boom.
What should you do?
Experts advise not to delay your search and decision-making. Right now, until the end of 2025, is the last chance to:
- Lock in a price before the frenzy begins
- Ensure the maximum capital gain on your investment
- Choose from a still-wide selection of the best properties
The countdown has begun. There are just over six months left until a new, more expensive real estate market in Bulgaria. And those who act now will be the biggest winners.
